Released on = October 9, 2006, 11:20 am

Press Release Author = Starr Tincup

Industry = Management

Press Release Summary = Marketing firm highlights Kevin Mangum's ability to maintain
long-term, successful client relationships

Press Release Body = FT. WORTH, Texas - October 9, 2006 - Starr Tincup, an
integrated marketing firm that serves software and services companies through
customer selection, acquisition and retention, highlights Kevin Mangum's ability to
retain successful, long-term relationships with major clients. His ability to manage
and maintain multiple clients at a high level while producing maximum results for
each client makes Kevin an integral part of Starr Tincup. Kevin also aids the firm
in deciding which markets to pursue and bringing in additional clients. His skills
allow him to facilitate the growth of Starr Tincup while also helping to build the
firm's infrastructure.

One of the clients Kevin manages is The Trade Group, one of the Southwest's largest
providers of exhibit products and services for trade shows, conventions and other
business events. He is responsible for all of The Trade Group's marketing efforts
and channels. Kevin's objective is to achieve a 5-1 ratio return on The Trade
Group's marketing investment. The Trade Group's goal with Starr Tincup is to
dominate the Southwest. To accomplish this goal, Kevin will continue to build a
"marketing engine" for The Trade Group. Kevin works to refine the marketing process
daily in order to give The Trade Group's sales team a better quality prospect that
is ready to buy sooner and more often.

Kevin also manages HRAmerica, a leading HR outsourcing firm that combines Internet
technology and dedicated service to deliver comprehensive employee administration
solutions. HRAmerica's goal with Starr Tincup is to increase their branding efforts
and to achieve their goal of acquiring a specific number of new lives during 2006.
To achieve these goals, Kevin will continue working with HRAmerica to employ
strategic and tactical marketing initiatives that include market research, a
refreshed website, public relations efforts, direct marketing and search engine
optimization (SEO).

Starr Tincup is able to have successful relationships with these two clients
because, with Kevin's help, they are able to operate as a true partnership. Starr
Tincup's organizational flexibility and ability to fully function as The Trade
Group's and HRAmerica's marketing departments has allowed these relationships to
strengthen over time, providing The Trade Group and HRAmerica with levels of service
that they have never experienced with another firm.

"Both HRAmerica and The Trade Group know that they can pick the phone up at anytime
and call for an impromptu staff meeting and we'll be there," said Bret Starr,
principal and co-founder of Starr Tincup. "Or, if they need an unscheduled press
release drafted and submitted on short notice, they know they can just ask and it
will get done."

About Starr Tincup

Starr Tincup is an integrated marketing firm for business-to-business software and
services companies. The company helps its clients select, acquire and retain
customers through direct and indirect channels. The scope of services includes the
development and execution of market research, sales and marketing process, marketing
programs, and best-of-breed sales and marketing technology implementation and
integration.

For more about Starr Tincup, visit their website at www.starrtincup.com or read
their blog at http://starrtincup.blogspot.com.

Media Contacts
Bret Starr
Principal and Co-Founder
817.204.0388
starr@starrtincup.com

J. William Tincup
Principal and Co-Founder
817.204.0400
tincup@starrtincup.com
Starr Tincup


Web Site = http://www.starrtincup.com

Contact Details = Starr Tincup
1412 W. Magnolia Ave. Suite 200
Fort Worth, TX 76104